Sell abroad
Take your wine to foreign markets, step by step
Export check-up, WINExcel Coaching Program and Temporary Export Management, all the way to negotiations with importers.
Discover the export programme →
Mihaela Cojocaru · DipWSET · Export coach
I help you sell your wine abroad with a practical method
From the export price list to calls with importers, prepared together.
How export-ready is your winery?Eight questions, instant result
Take the test →Corporate training
Courses for your team, even at no cost with FonARCom
Internationalisation, Wine English and digital marketing for the people who sell your wine.
Check if you can activate them →The book
«The WINExcel Method»: practical advice for exporting
The method in a book, in Italian and in English. The first 100 pages are free.
Get the first 100 pages →Free test · 2 minutes
How ready is your winery for export?
Eight questions, an instant result with the three actions to start from. Your answers stay on your device.
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How we work together
I want to work with people and wineries willing to prepare, apply a method and take an active part in developing their project.
1Put me to the test by email
Tell me your problem: I’ll suggest a first step to tackle it. Introduce your business, the difficulty you are facing and what you would like to achieve, with links to your website and company channels. I read carefully and reply with targeted first guidance.
Tell me your problem →2Export check-up €147
A working session dedicated to your company: you fill in the questionnaire, receive a written plan with the 2 or 3 best-suited markets and priorities, and we discuss it in a 45-minute follow-up call. Includes the book as a PDF and an entry to the networking cocktail of a WINExcel Meeting. If you continue, the cost is deducted from the programme.
Fill in the questionnaire →3The right programme for you coaching, training, events
Depending on what emerges, we continue with the WINExcel Coaching Program (6 months, 1:1, from €1,290), Temporary Export Management (for 4 months I am your export manager), training for your team or the WINExcel Meetings.
Compare the programmes →
About me
Twenty years of wine export, in the field
I am an export manager and wine broker: I have sold Italian wine to foreign importers and today I teach how to do it. The WINExcel Coaching Program was born from this experience.
DipWSET · WSET Educator · RINA-certified Export Manager · founder of the WINExcel Network
20+
years in wine export
7.000+
importers in my database
37
articles published
What people say about Mihaela
“I believe the programme we did together was enlightening! It allowed me to look at my work and my wines with new eyes.”
Rosario EpifaniProprietario, Tenuta Santo Stasi“Mihaela’s professionalism, competence and experience, combined with her simplicity and humanity, were decisive in giving momentum to my project as an export manager in Latin America.”
Chiara Salawine broker“My project was to create a winery from scratch in the middle of Sardinia. Step by step she gave me topics to reflect on and a more rational, feasible point of view.”
Emma Berruttientrepreneur“A well-prepared, clear and engaging teacher. You make even the most complex topics accessible to everyone, thanks to a practical approach.”
Events
Upcoming events
WINExcel Meeting 2026
Antica Masseria Martuccio, Mesagne (BR). Training, networking cocktail and the first WINExcel Awards. By invitation.
WINExcel Meeting Northern Italy
The network’s first meeting in the North: date and venue coming soon. Want to stay updated when it’s near you? Keep me posted →
Wine stories
Interviews, events and the export method explained step by step.
Il vino è roba da grandi?
Ciao! Sono Sofia Sandroni, ho 21 anni, sono socia e segretaria della WINExcel Association, fondata da mia zia, Mihaela Cojocaru. Grazie a lei, che lavora nel…
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WINExcel Meeting 28 Novembre a Mesagne: quando il vino incontra il valore delle relazioni
Il 28 novembre 2026, all’Antica Masseria Martuccio, un incontro dedicato ai professionisti del vino, al networking e alle opportunità che nascono dalla…
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Prima il metodo, poi la tecnologia: Marcello Nardeschi racconta Methodus
Marcello Nardeschi racconta Methodus, un approccio che mette il metodo al centro e la tecnologia al servizio della crescita.
Read →
The book
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Put me to the test
Tell me a problem you are facing with export: I’ll reply with a concrete first step to solve it.
Tell me your problemOr write to info@mihaelacojocaru.com